Kent McCoy, a real estate agent, steps in to entertain at his son Jack’s birthday party after the hired clown cancels. He discovers an old clown costume in the basement of a house he is renovating and wears it to the party. Afterward, Kent is unable to remove the costume. The fabric adheres to his body, the nose fuses to his face, and attempts to take it off cause injury. Over the next several days, Kent undergoes disturbing physical and behavioral changes, including an insatiable hunger. He contacts Herbert Karlsson, the former owner of the house, who reveals that the costume is made from the skin and hair of an ancient Nordic demon called the Clöyne. The demon possesses the wearer and feeds on five children, one for every month of winter. Over the centuries, the Clöyne was forgotten and became the inspiration for clowns. Karlsson warns Kent that the only way to stop the transformation is suicide or decapitation. Karlsson then drugs Kent and attempts to kill him, but fails. Kent’s attempts to end his own life fail while the Clöyne’s influence grows stronger. He hides in an abandoned property and when a child encounters him, Kent accidentally kills the boy, but then devours him. Realizing the danger he poses, Kent begs his wife, Meg, to chain him in the basement. After Jack confides that he is being bullied, Kent persuades his son to release him and then murders the bully to satisfy the demon’s hunger. Meg learns from Karlsson that the only way to free Kent is by allowing the demon to consume five children. Karlsson admits to once wearing the suit, and that after he and his brother fed children to the demon in order to free Karlsson, they tried to destroy the suit but failed. Kent, now fully possessed, kills two more children at a local Chuck E. Cheese. Meg is tempted to sacrifice another child (the last of the five) to save Jack, but changes her mind upon realizing the demon is now hunting her son. In the final confrontation, Kent—now the Clöyne—attacks Meg and Jack. Meg manages to injure the demon and temporarily subdue it. When it lunges for Jack, she decapitates it, killing both the Clöyne and Kent. As she embraces her son, the costume melts away, revealing Kent's severed head. The film ends with the cursed costume and Kent's possessions being packed away in an evidence locker by police.
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